Programmatic -
digital advertising’s new frontier
Programmatic is one of the fastest-growing areas of digital media buying. It’s also one of the least understood. Every bit as complex as the Google Search algorithm, programmatic advertising can be a difficult space for businesses to operate in. We’re here to simplify that for you and bring the power of programmatic to your business.
What exactly is programmatic advertising?
Similar to PPC search engine advertising, programmatic advertising involves a bid and buy type system where websites offer space on their sites to advertisers. Rather than relying on humans to place your ads, programmatic advertising uses real-time bidding (RTB) technology and sophisticated algorithms to manage placements for you.How programmatic advertising works
Programmatic advertising involves multiple advertisers bidding on multiple placements in a number of different contexts – all in real-time. When a user lands on a site information about them is sent to the ad exchange, the ad exchange then processes their data through an algorithm to determine which ad from which advertiser will show to the user.Making programmatic advertising work for you
Let’s say we know that your prospective buying audience are of a certain age and gender and have particular interests. Using our programmatic partners we can ensure your ads are served only to people who fit the bill. Gone are the days of throwing up a billboard and hoping for an occasional phone call – with programmatic we help you reach your audience, not just in search results, but as they navigate the internet.Hyper-targeted programmatic advertising / Key Strategies for Programmatic Advertising
Reaching prospects is one thing, but getting them to convert is a whole other ball game – which is why we ensure that our messaging is targeted to specific audiences and their sub-sections. It’s our job to make sure your ads are only displayed on relevant sites, then we use our in-house data tools to fine-tune precisely how we target those audiences.
Creating a Difference
We Employ a series of different strategies to create an effective marketing campaign to promote your brand and delivering you results
Never lose an opportunity with programmatic remarketing
A great programmatic campaign requires knowledge of a number of strategies, but remarketing is one of the most powerful in that toolkit. Programmatic remarketing allows us to reach users who have visited your site but not purchased, abandoned their cart, or viewed your latest deal. Prospects who’ve already engaged with your site are more likely than brand new prospects to convert, so remarketing to them is a dollar well spent.How optimize your Programmatic Advertising campaign
Strong audience targeting is one of the most important ways to optimize your programmatic media campaigns and ensure that you spend media budget in the most efficient way.Some methods include the use audience targeting to reach high-value audiences and exclude non-performing audiences to buy media smarter, Connect programmatic advertising data with analytics data for a complete cross-channel picture of campaign performance, and implementing effective frequency caps to avoid showing the same ad to users multiple times.
Programmatic advertising Anywhere Anytime
Our programmatic advertising teams, target broad range of industry and specialist experience that empowers us to create strategic and impactful campaigns. We reach your audience using in-depth targeted profiles based on interests, demographics, browsing histories, and shopping habits to make sure our programmatic campaigns genuinely affect your conversion rates.
Extend your digital reach using programmatic advertising
Pursue your
passion with us
We bring together professionals from a variety of backgrounds with different skills, experiences and approaches.
What is programmatic advertising?
Programmatic advertising takes advantage of real-time software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations, and manual insertion orders. It is essentially the stock exchange of digital advertising.
How does programmatic advertising benefit your brand?
Increased Transparency and Control
Programmatic advertising offers a layer of transparency that marketers can’t get from traditional advertising. Through programmatic advertising, you can see the exact sites your advertisements are reaching, the type of customer looking at your ad, and any additional costs associated with the ad space in real-time
Real time Measurement
Real-time reporting and data measurement is every marketer and advertiser’s dream, am I right? Programmatic advertising provides the ability to measure exactly how creatives, campaigns, or overall targeting performs as soon as the campaign is launched . Unlike traditional advertising, such as billboards or print advertisements, you don’t have to wait until the end of the campaign to get results.
Greater Efficiency
The overall efficiency of digital advertising has dramatically improved with the ability to measure a campaign throughout its entirety. Real-time measurement allows advertisers to track their campaigns while making adjustments and optimizations as needed
Greater Targeting Capabilities
If you’ve heard anything about programmatic advertising, you’ve probably heard the term “targeting” in the same breath. With programmatic advertising’s increased flexibility, advertisers can directly reach their ideal consumers for any given goal
What is the Programmatic Advertising campaign process?
Getting started with programmatic ads.
Step 1: Prepare, set goals, and get ‘creative’
Step 2: Select your DSP.
Step 3: Set your campaign parameters.
Step 4: Use data to drive your strategy.
Step 5: Define targeting options.
Step 6: Prepare for launch.
Step 7. Review and implement new strategies
How can Programmatic campaign help your business?
The benefits of programmatic advertising help give businesses more power over their marketing. It helps to take a significant amount of guesswork and waiting out of the marketing process and allows companies to create campaigns that are more flexible, more customizable, and ultimately, more impactful
Audience targeting and how does it benefit your campaign?
In addition to increasing Return on Investment (ROI), understanding your target market allows you to build relationships and better communicate with consumers. You can develop creative that speaks to specific personas, and develop brands that coincide with the interests and values of those most likely to purchase the product. You can expect to..
- Generate more high-quality leads: Audience targeting helps you create marketing content, like ads, that reach the consumers who are the most interested in your products and services. That means you can generate more high-quality leads for your business.
- Increase your web traffic: Audience targeting enables you to create personalized promotions that resonate with your audience, encouraging them to click on and engage with your content. As a result, you can drive more high-value traffic to your website.
- Earn a higher return on investment (ROI): The goal of any marketing strategy is to earn the highest possible ROI for your efforts. Audience targeting ensures that your marketing messages reach your ideal customers, helping you to maximize your sales and ROI in the process.
Our Services
Find Out More
Let’s Get In Touch
Join 20,000 other people and get answers on how to improve your business, insurance, human resources and more.
©2023 Adgroupmedia. All rights reserved. Read our Privacy Policy & Terms & Conditions for more.