A PPC agency that works
Our PPC teams work together to create PPC advertising campaigns that deliver real, tangible results. We use proprietary, in-house tools and software to develop a hyper-granular understanding of what’s working and what isn’t - so that we can plan exactly where to take your campaign next.
Crafting an SEM plan that works for your brand may take a while, but the initial time spent on the drawing board could potentially save you weeks (or months) of stumbling in the dark and wasting resources.
Crafting an SEM plan that works for your brand may take a while, but the initial time spent on the drawing board could potentially save you weeks (or months) of stumbling in the dark and wasting resources.
What is Search Engine Marketing?
Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages. Advertisers bid on keywords that users of services such as Google might enter when looking for certain products or services which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.Search engine marketing’s greatest strength is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they’re ready to make a purchase
Why PPC advertising isn’t as easy as it sounds
The Pay Per Click model, better known as PPC (or sometimes, Google Ads, formerly known as AdWords), has completely upset the advertising apple cart. Why? Well, unlike traditional ad formats, with PPC your budget never goes to waste, because you literally get what you pay for. In PPC advertising, you only ever pay when users actually click on your ad – this mostly happens in search engines, but some social platforms use this model too.Making Search Engine Marketing (SEM) work for you
SEM, or search engine marketing, is using paid advertising to ensure that your business's products or services are visible in search engine results pages (SERPs). When a user types in a certain keyword, SEM enables your business to appear as a result for that search query.To ensure you're able to use SEM to properly advertise your products or services on the SERPs we employ a multitude of different strategies to ensure you get the best result while reducing your spending.
Key Stratagies for Search Engine Marketing
It might appear simple on the surface, but this is a system with a lot of moving parts. PPC works on bidding systems where ad space is auctioned off – but not always to the highest bidder. To knock your competitors out of the top spots, there’s lots to think about – which is where we come in. From targeting keywords, bidding strategies and ad copy through to ad extensions, split testing, quality scores and more, we can help you to master the art of PPC
Take the next step with PPC advertising
Making the most out of Search Engine Marketing and Programmatic Remarketing
To drive revenue growth, it’s important to cover as much of the market as you can – a PPC advertising strategy that combines both Google AdWords and Bing advertising networks is a no-brainer. While both platforms are very similar on the surface there are minor subtleties which can be used to tweak your campaigns to get the best results. The kicker is that we can easily import a successful Google AdWords campaign into Bing Ads, broadening your reach at very little cost.Boost your sales with Google Shopping Ads
For online retailers, Google Shopping ads are essential. This ad format allows you to seamlessly integrate your online retail website with the Google Shopping network. This network displays product-based ads directly in the search results page – getting your product in front of your prospects early in the buying cycle. A high-performing Google Shopping campaign requires a well optimised product feed from your website. We work with our clients, web developers and product feed tech vendors to make this happen on every one of our campaigns.What is the difference between SEO and SEM?
SEO is sometimes used as an umbrella term that includes SEM. Search Engine marketing is about getting traffic via paid ads, and SEO is more about acquiring, monitoring and analysing organic (unpaid) traffic patterns.Creating visibility through organic SEO takes time and energy. Search engine marketing on the other hand provides almost instantaneous results. Your ad is placed in front of your potential customer as soon as they search for you. This makes it an ideal short-term strategy for quickly creating visibility for your products, service, or organization.
Partner with us to maximise your SEM performance
Pay Per Click is a true all-rounder. PPC campaigns help you reach new audiences, keep your brand front of mind for existing customers, and extend your impressions across your potential customer base. A clever PPC strategy can take advantage of the buying mindset during your prospect’s initial research to give you the most bang for your buck.Pursue your
passion with us
We bring together professionals from a variety of expertise with different skills, experiences and approaches.
What is Search Engine Marketing (SEM)?
Search Engine Marketing is the process of improving your sites visibility when people search for products or services related to your business in Google, Bing, and other search engines.
The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business..
How Does SEM Work?
Search engines use complicated algorithms to ensure the most relevant results are returned for each search, including location and other available information.
In paid search advertising, sponsored ads appear at the top of and on the side of search engine results pages to gain more visibility and prominence than the organic results.
Let’s say that you are a customer looking for a product or service online. You go to a search engine and type in your search terms (also known as keywords).
In your search results page, you will come across various company ads whose keywords match the keywords in your search.
These ads appear in prominent locations on the page – along with the other search listings that match your keywords. The paid listings are highly relevant to your specific search, making it likely that you will click on them.
Why does your brand need SEM?
Search Engine Marketing in digital marketing has proven to increase and optimize brand awareness, Online visibility, targeted advertisement and much more.
Creating visibility through organic SEO takes time and energy. Search engine marketing on the other hand provides almost instantaneous results. Your ad is placed in front of your potential customer as soon as they search for you. This makes it an ideal short-term strategy for quickly creating visibility for your products, service, or organization.
Another benefit is that paid ads offer better Click Through Rate (CTR) and higher conversions then more passive forms of marketing. Because PPC is more easily customized, it allows you to target specific keywords intended for your target audience.
Benefits of Online Marketing by SEM
Through the use of Search Engine Marketing allows you to get a better understanding of your customer base, focus your marketing towards the right audience and increase your brands online presence. Here are some benefits of using Search Engine Marketing
- Accuracy: SEM allows you to target the audiences you are most likely to convert. You can research keywords and calls to action to figure out what will attract potential customers most effectively. This way, you won’t have to waste hundreds or thousands of dollars in ad spend on lackluster strategies.
- Measurability: With SEM, you know exactly how many clicks and conversions your ad is driving. And, you can compare this data with other ads and keywords you’re running. As a result, you can track the return on your spending and budget your digital marketing campaign accordingly.
- Strategy Alignment: You might have a sound business strategy, including a high-quality product that correctly identifies customer needs. But by incorporating an SEM strategy alongside this, you ensure that your customer search intent is aligned with your business strategy.
What is the expected outcome for SEM?
Search engine marketing should be an integral part of any brand’s digital marketing strategy. It helps create a strong online foundation for your brand and increasing your brands online presence.
Through the use of Search engine marketing you can expect to grow your online presence, increase your customer base and as an added bonus each visitor incrementally improves the website’s rankings in organic search results.
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