All about Search
Engine Optimisation
Equal parts science and art, Search Engine Optimisation (or SEO for short) is a digital marketing discipline that focuses on optimising your site and any other digital assets to rank well (in other words, show up high) in online search results. While SEO used to be all about the technical elements of those assets, in recent years, it’s become much more driven by the quality of your site’s content.
The basics of improving your site for search engines
SEO is based on three key indicators of a website’s quality: technical, on-page experience, and authority. Technical SEO refers to the structure, readability, and data that your site provides (at least, that’s the simple way of putting it). On-page experience is all about content and user experience. Authority is all about other relevant websites linking to yours for the right reasons. Because search engines only want to serve the best and most relevant sites to their users, to rank highly you need to make sure your website is respected by your peers, thoughtfully-designed, and easy to navigate with appropriate, well-written content.Committing to Search Engine Optimisation
As its name suggests, SEO is all about optimisation – which means we need to be constantly tweaking your campaign strategy to make sure it’s delivering results. In the world of Search Engine Optimisation, there’s no such thing as set-and-forget and, as any SEO agency worth their salt will tell you, it’s a long-term investment. Getting SEO right means focusing keenly on your audience’s online behaviours, search patterns and interests, then fine-tuning your strategy so that your brand message is served at exactly the right moment.Making Search Engine Optimisation (SEO) work for you
Let’s say we know that your prospective buying audience are of a certain age and gender and have particular interests. Using our programmatic partners we can ensure your ads are served only to people who fit the bill. Gone are the days of throwing up a billboard and hoping for an occasional phone call – with programmatic we help you reach your audience, not just in search results, but as they navigate the internet.Key Strategies for Search Engine Optimisation
Reaching prospects is one thing, but getting them to convert is a whole other ball game – which is why we ensure that our messaging is targeted to specific audiences and their sub-sections. It’s our job to make sure your ads are only displayed on relevant sites, then we use our in-house data tools to fine-tune precisely how we target those audiences.
“It’s important to remember your competitor is only one mouse click away.” — Douglas Warner III, Former CEO, J.P. Morgan Chase & Co
On-Site Optimisation
On-site optimisation is a vital to search engine optimization (SEO) because it helps Google understand what each piece of content on your website is about. The better Google understands your content, the higher you’ll rank in search, which means more organic traffic, conversions, and revenue.Technical Optimisation
Technical SEO refers to the process of optimizing your website for the crawling and indexing phase. With technical SEO, you can help search engines access, crawl, interpret and index your website without any problems.Off-Site Optimisation
Off-page SEO involves all actions you take to impact your search engine ranking that fall outside of your website. This can include building backlinks, being active on social media, and guest blogging.
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What is Search Engine Optimisation (SEO)?
Search Engine Optimisation is the process of improving your sites visibility when people search for products or services related to your business in Google, Bing, and other search engines.
The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business..
How Does SEO Work?
Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Think of the index like a giant library where a librarian can pull up a book (or a web page) to help you find exactly what you’re looking for at the time.
Next, algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query
SEO success factors can be considered proxies for aspects of the user experience. It’s how search bots estimate exactly how well a website or web page can give the searcher what they’re searching for.
Unlike paid search ads, you can’t pay search engines to get higher organic search rankings, which means SEO experts have to put in the work to increase your brand awareness
Why does your brand need SEO?
SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services.
Search is often the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition will bring more potential customers to your website.
Good SEO means that your business will generate potential customers organically. Organic searches are the search results that appear on the search engine results page (SERP) strictly via a user’s search. Through the use of efficient of Search Engine Optimisation you can optimize your digital marketing and your business as a whole.
Benefits of Online Marketing by SEO
Search Engine Optimisation (SEO) increases organic discovery and high quality website traffic. Organic visibility, leading to increased website traffic, is a monumental benefit of SEO. Search engine optimization is hyper-targeted and customer-centric. An effective SEO strategy will help deliver your web pages to a relevant audience.
Through the use of certain techniques like AB testing we can differentiate who visits your site by age, gender, interests etc. With this data we can strategize an efficient marketing campaign to increase your brand awareness.
SEO offers impressive Return on Investment (ROI). When evaluating digital marketing channels, return on investment (ROI) is often a priority consideration, if not the most important. While SEO results take time, a high-quality strategy eventually delivers impressive ROI.
We live in an undeniably digital era. Organizations intent on creating an influential brand presence should be visible on the web. However, if you’re not on page one, you’re likely not winning clicks or promoting your brand to anyone. Today, search engine optimization is critical to a thriving brand identity.
What is the expected outcome for SEO?
Search Engine Optimisation is the most cost-effective way to generate organic customers, understand your customer base and build your brand’s digital footprint.
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